Northwind set out to replace the spreadsheets and email threads logistics teams run on. As founding designer I shaped the product from the first prototype to a v1 used by hundreds of companies.
- Platform
- Desktop web
- Team
- Founders + 5 engineers
- Deliverables
- 0 → 1, Interaction design, Prototyping
( The challenge )
( Approach )
- 01
Prototype everything
Ran weekly prototype tests with operators, so decisions were grounded in behaviour, not opinions.
- 02
Opinionated templates
Designed starter workflows for the most common jobs, which teams could then bend to their needs.
- 03
Keyboard-first speed
Built a command palette and shortcuts for power users who live in the product all day.
0+
Companies onboarded in year one
0×
Faster shipment updates
0%
Weekly active retention
Priya RamanEngineering Lead, Northwind
( Next project )Productivity — Notes & AI