Fieldnote is a calm writing app with AI that helps only when asked. I designed the product and the brand, with a focus on making AI feel like a quiet assistant rather than a co-author.
- Platform
- macOS & iPad
- Team
- 3-person product team
- Deliverables
- AI UX, Desktop, Brand
( The challenge )
( Approach )
- 01
Invisible by default
AI features live behind a single, predictable shortcut, never in the way of writing.
- 02
Show the working
Every AI suggestion links back to the notes it came from, so people can trust and verify it.
- 03
A brand with restraint
A warm, paper-like visual identity that makes the app feel like a notebook, not a dashboard.
0K
Downloads in the first 3 months
0%
Of users use AI weekly
0st
Featured on the App Store
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