Ledgerline had a loyal user base but a leaky funnel: almost half of new sign-ups never funded their account. I led a redesign of onboarding and the everyday money screens, working from research through to launch.
- Platform
- iOS & Android
- Team
- 2 designers, 6 engineers, 1 PM
- Deliverables
- Product strategy, iOS & Android, Design system
( The challenge )
( Approach )
- 01
Value before paperwork
Reordered onboarding so people could explore a live, personalised preview before verifying their identity.
- 02
One number that matters
Introduced a ‘safe to spend’ figure on the home screen, backed by clear, editable assumptions.
- 03
A system to scale
Built a token-based design system shared across iOS and Android, cutting UI build time by a third.
0%
Increase in account activation
0%
Faster onboarding completion
0.0★
App Store rating, up from 4.1
Maya LindqvistCPO, Ledgerline
( Next project )Healthtech — Clinician dashboard